In my tireless effort to bring you what’s new, I have found a new street-wear clothing brand “Award Tour” created and ran by some Ivy league kids at Princeton. Though in typical street-wear fashion this “brand” right now consist mainly of; t-shirts, sweaters/hoodies, and the ubiquitous branded beanie for winter time forays in the outdoors, I am impressed not just by their clothing which graphically offers really nothing new to the genre so to speak but more so with the presentation of their product and dedication of building their brand up from more than merely a t shirt clothing line. This dedication to building a brand is evidenced in their blog which chronicles the daily operations of Award Tour. These young men blog about coming photo-shoots and picking up the material to make the aforementioned shirts and hoodies to being able to start fires in the fireplaces located in their dorms. Saying all that to say, I am rooting for these kids because it takes a lot to be successful and with a little time and fine tuning of their formula ie. ( making their shirts standout next to other graphic tees). They will be able to look back at the road they travelled and be satisfied.
check them out at Award Tour
